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Homeowners want green features — depending on the price
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While going green might be the wave of the future, a new survey shows that homebuyers are currently not willing to put their money where their mouth is unless they can see direct returns.
As part of the National Association of Home Builders’ study, “What Home Buyers Really Want: Ethnic Preferences,” homebuyers of different ethnic backgrounds were asked a series of questions regarding how important green and energy efficient home features were to them to see how preferences shift among demographics.
The analysis differentiated participants into four groups: white (non-Hispanic), African-American (non-Hispanic), Hispanic and Asian. All groups admitted that environmental-friendly features were important, but were ambivalent about which green features were worth the investment.
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