Technology Corner
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Industry heavyweights to join forces, announce acquisition
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Two top providers of online real estate analytics and data will be brought together under the same banner thanks to Zillow’s acquisition of rival Trulia that was announced July 28.
Zillow will reportedly issue approximately $3.5 billion in stock in the acquisition.
The deal, which has been approved by the boards of the two companies and is expected to close sometime in 2015, will see both the Trulia and Zillow brands remain intact.
The acquisition has significant implications, as both companies have a substantial following — Zillow reported 83 million unique visitors to its mobile app and website in June, whereas Trulia had 54 million such users in the same month.
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